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|Glasgow Marketing Agency|
We provide end-to-end management of all marketing projects, from goal-setting, research and strategy, to creative, design, implementation, monitoring and review.
The majority of our projects are multi-channel, spanning website/microsite design and build, social (Facebook, Twitter and Youtube) campaigns, direct marketing, email marketing, outdoor advertising, events, newspaper and radio advertising. The percentage of resources dedicated to each channels varies depending on the clients goals, budget, and the creative.
We also make recommendations for strengthening our client's brands long-term by auditing their brand, strengthening their SEO, and developing an 'engagement process' for their staff to follow.
For a three or four hours a week, we make sure that our client's business is being promoted and presented in the best possible light. There are a few steps that we undertake with each new client.
Here is the breakdown of a few of the early-stage steps we undertake:
The Marketing Audit
Initially we meet with the client and conduct a Marketing Audit. This meeting explores areas such as:
This almost always reveals areas that require some more information to make informed decisions. We use our exclusive access to Scotland-wide, UK-wide and Worldwide (most businesses markets extend beyond Glasgow and Edinburgh) business and acedemic databases to research all documents, publications and articles relevant to our clients needs. If more current, consumer-based data is required can facilitate online surveys and/or live focus groups.
Then comes the fun stuff.... From the marketing audit and the market reseach we plan the marketing efforts for the next 6 months to 5 years. Once complete, we meet again to discuss the elements and direction of the plan, make amendments, then match the costs to their budget.
To provide the best value for our clients, we suggest they undertake as many of the projects from the Marketing Plan as they are capable of doing. We usually meet our clients fortnightly or monthly to review their efforts and re-focus for the next period. As all of our in-house services, such as ad design, graphic design and webdesign are available to our marketing clients within the agreement, they are very popular and indeed for most clients we are a one-stop-shop.
It doesn't matter if you sell beach doll houses or wheel nuts, or if you are in Glasgow, Edinburgh, Aberdeen, St Andrews, Dundee or Perth... The success of your business hinges on well-planned, sustained marketing.