Do You REALLY want to read this?

To anyone not all that interested in marketing, product life cycles or found this site by spelling "neon" incorrectly, click here.
If you are a competitor looking to see if we post our rates on this site; we are almost certainly less expensive than you, now go and do something constructive....

Ok, Let's Get Nerdy....

Today i’m going to share my thoughts on why you can forget (or not start to learn about) the Diffusion of Innovation Theory/Model, popularised by Rodger’s in the 1960’s and referred-to within an inch of its life, by know-it-all marketing executives from the 1980’s to this very day.

In a nutshell, the Diffusion of Innovation model says that over a products life-cycle, five general types of consumers purchase it. Innovators, Early Adopters, Early Majority, Late Majority and Laggards...
I’ve always thought the term laggard was a bit harsh. Couldn’t they be called”Fairly-Cautious-Wait-For-The-Bugs-To-Be-Sorted-Out-And-Wait-For-It-To-Go-On-Sale-At-Argos” people?

The new office/studio/shop is open. I’m entirely sure which of the three it falls into... We are primarily a marketing company, so I think it’s an office, but most design companies call their offices ‘studios’ to sound more arty, although it is in a converted retail space on the busy St Georges Road on the edge of Glasgow’s city centre; so some call it a shop.

It was the good ole US of A until a few weeks ago anyway. The oil spill in the Gulf of Mexico is what everyone is talking about. Fishing and supporting industries have been hit hard, and the knock-on effect will no-doubt be a dramatic drop in tourism; the major employer in these parts. They say (and I say) you should always prepare for the unexpected, but the poor folks in the states that surround the gulf really couldn't do much to prepare for this.

Although things are changing in a big way for these business owners and their employees, they haven't let standards slip. The service everywhere has been great, and I know i've said it before, but UK businesses really have a long way to cat ch up on the intangible that is great service. We, as a country, should hold all of our employees to a higher standard. Eye contact, smile and greet. Then attentive service while anticipating guest needs. If your staff have problems being nice to customers, it's YOUR BUSINESS that suffers.

In my short time i've been away alot has been going on at Neo Marketing. W"e have launched the completely redesigned and rebuilt Boho Nightclub website. It's alot more "High Res" looking than the old one, with more dynamic features. Luckily Boho recognise the need to keep their web presence as fresh as all the improvements within their doors.

We also have alot in the pipeline with complete rebranding for an established development company, as well as branding for a new hair products business based south of the border, in addition to total rebranding of a well respected company in the licensed trade.

I'll give more details on the above when they are all complete and launched...

Another exciting development is also in the pipeline; a motorsport team reaching for the highest eschelon of motor racing. This is really early stages so I won't be able to divulge any details for a while, but as a lover of all things fast, it's something i'm really looking forward to.

The new(ish) office at 85 St Georges Road, Charing Cross is looking great and will be ready to open its doors later this month....

It pays to be cute. The meerkat, subject of the Compare the Market television commercials draw something like 1600% more charitable donations than the face-only-a-mother-could-love manatee. The whole Compare the Market campaign has been handled superbly, bring buzz to what is, in essence, just another very boring insurance comparison site.

I'll be honest and say that if I was sitting in on the Meerkat pitch, I would've said the Meerkat has nothing to do with insurance and to try another concept.The dairy industry has gone along with using cows in advertising as the cute and dosile animal for a long time, with varying degrees of success for the respective brands.

Two of the better recent examples include the Müller Corner "Thankyou Cows" advertisement and the Anchor Butter "Made by Cows" advertisement.

Let's take a closer look at both.....

   VS