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Don’t believe what you read. Leveraging Social Media (sites like Facebook, Youtube and Twitter) to help your business isn’t rocket science. I’m going to post a short blog each week for all you folks in Glasgow, Edinburgh and the rest of the UK, on what you can do to market your business through these free channels, the points to watch, and the pitfalls to avoid.
Today i’ll start with Facebook. Having built up from only a few hardy web developers at Harvard only seven years ago, it has become the number two site on the internet (if you want to know who’s first, Google it) and one of the most recognisable brands of recent years.
Now, the good news is that getting a presence on the second most popular website on the interwebs is free, and easy. Other marketing agencies in the UK will tell you that you need them to set up a profile for you, and that it will cost £2000 for a 'bespoke' social media strategy. I'm here to say (somewhat ironically) that you don't need a marketing agency, advertising agency or your uncle's neighbour who is good with computers (never a good idea) to set up a profile.
Do it yourself. Spend a few hours over the weekend on adding images, linking to your website, and adding your main point of difference against your competitors.
There are a few things to keep in mind though:
Keep it social!
Remember that most users are here to connect with friends, not to sort through advertising messages.
Anyone 40 or under is adept at spotting thinly veiled advertising messages a mie off, so make them few and far between.
Be Yourself!
People want to connect with people, not a faceless corporation. You should become the enigmatic leader, and inject some personality.
Be Honest!
This follows on from the last point, but you shouldn't act like you swallowed 200 of your own brochures and are continuing to regurgitate them all over other people’s walls. Be candid; admit when something has gone wrong. You'll gain alot of trust by doing this...
DONT SPAM!!
Ok, this is the biggest one, and i've already said it, but it bears repeating. Talk with people, not at people. If you want to introduce a product to your Facebook friends, why not refine the ideas by crowd sourcing?
I hope that helps. Got a question? You can email me at:
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Firstly an apology for being so scarce over recent weeks. I had started to blog several times, but never really got finished. Things are just too busy right now. On the client side of things, we have just finished rebranding Pronto Caffe, designing the logo below:
We will be working with David and Andrea to further develop their marketing materials, product information sheets, vehicle signage, point-of-sale items as well as an overhauled website.
Yesterday we met with a networking company that has offices nearby. Relaxed, easy going guys who we will be working with to reposition their corporate identity. It looks to be an exciting project, and we’ve been asked to inject as much creativity as we see fit. I love a bit of edgy graphic design!
There’s a whole lot more happening, which I can’t really go into right now, but i’ll hopefully be able to divulge more this time next week....
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It’s hard to believe that we’ve been in our new home at Charing Cross for 3 months already. We still aren’t quite where we want to be, but we are getting close. The interior has been finished off by a mural from the amazingly talented urban artist Fergus Brooks. He came up with three entirely different concepts and worked together to agree on the final style. It was really cool to see him just ‘drawing’ on the wall. No pencil marks, no sharpies; just him, a plan and a can of paint.
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Do You REALLY want to read this?
To anyone not all that interested in marketing, product life cycles or found this site by spelling "neon" incorrectly, click here.
If you are a competitor looking to see if we post our rates on this site; we are almost certainly less expensive than you, now go and do something constructive....
Ok, Let's Get Nerdy....
Today i’m going to share my thoughts on why you can forget (or not start to learn about) the Diffusion of Innovation Theory/Model, popularised by Rodger’s in the 1960’s and referred-to within an inch of its life, by know-it-all marketing executives from the 1980’s to this very day.
In a nutshell, the Diffusion of Innovation model says that over a products life-cycle, five general types of consumers purchase it. Innovators, Early Adopters, Early Majority, Late Majority and Laggards...
I’ve always thought the term laggard was a bit harsh. Couldn’t they be called”Fairly-Cautious-Wait-For-The-Bugs-To-Be-Sorted-Out-And-Wait-For-It-To-Go-On-Sale-At-Argos” people?
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The new office/studio/shop is open. I’m entirely sure which of the three it falls into... We are primarily a marketing company, so I think it’s an office, but most design companies call their offices ‘studios’ to sound more arty, although it is in a converted retail space on the busy St Georges Road on the edge of Glasgow’s city centre; so some call it a shop.
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