Last month we put together our first entries for an industry awards event, and were lucky enough to be announced as finalists in two categories; Consumer Engagement Award, and the Best Client Campaign. We used the example of Sugar Cube nightclub; a brand that we built, launched, and now support on a daily basis.

Although our work with Sugar Cube covered many different areas, from logo design, to Vodka brand design, the digital stuff was what was needed for the folks at the Scotland Herald Digital Awards 2011.

It’s a very, very simple formula.
1.    Identify the desirable result and date.
2.    Establish key performance indicators.
3.    Know the client, know their competitors, know their industry climate, and know their target market.
4.    Look for preferred communications channels and communications trends amongst the target market.
5.    Integrate everything into a timeline.
6.    Get to work!

We established guidelines for the usage of the the digital channels, so each message was just the right type and tone depending on the characteristics of the channel.
And.....

We got results. Big results.

Luckily, we were also recognised by the judges at the Scotland Herald Digital Awards. We won both awards against some tough opposition, made up of respected agencies who have been around for a long time. As we’ve only really been going for two years, and being a small team, it’s a big deal for us to be recognised with these awards.

All that said though, the party is over for now. I’ll be back in the office at 8am on Monday, probably finish at about 7pm getting results for the rest of our valued clients. That’s where the real satisfaction is for us....