...within 24 hours of the service becoming available.

Not that there is anything wrong with that though... In the name of research, I set up the all-new fresh-and-shiny Neo Marketing Google+ page last night.

Check it out here: Neo Marketing's Google+ page

It was surprisingly easy to get the ball rolling;
•    I went here: https://plus.google.com/pages/create
•    Logged in with my Google login
•    Selected Local Business
•    And entered the business landline

Google then pulled some information from our Google Places listing, but unfortunately not all (they missed a trick there). From there it’s just like setting up a Google Places page, or a Facebook Like page for that matter. Enter your contact details, opening hours, images, and some sort of introduction, and that’s you on your way.

So I guess it’s kinda the same as Facebook like pages at this stage. It’s all fairly intuitive and natural to stumble around in until you become more proficient. One thing I do like is how the photos are displayed...

But that is really just bells and whistles. The keys to Google+ pages being successful will be 3rd party integration (by apps like TweetDeck),  uptake within the general public, and a little bit of regulation.
Not regulation as in Facebook’s constant goal-post moving with their privacy policies, but regulation as in making sure the right businesses are allowed the right name in their profile. Here’s an example of a ‘People and Page’ search for ‘Coca Cola’:

So it’s still slightly Wild-West just now. Like the early days of the dot com domains and Twitter, opportunistic folks are grabbing business names up with £ signs in their eyes.
So, should your business register a Google+ page? Yes. It’s fast and easy, to set up, and we don’t yet know how Google is going to use or link the information with regard to search results.
Take half an hour out of your day today and get it done...