Your Business, Your Content

Sorry about the lack of posts in this blog, I seem to tie myself up in single-sentence posts on Twitter.

One of the most common misconceptions that 'creatives' face is that we, or the agency, solely create the content for promotional pieces like flyers and websites etc.

We can and do do it for several clients, but that is where we are the marketing partner and have some degree of control of the overall the marketing message.

The main reason you need to devise your content: no-one knows your business like you. 

You know:

  • Who your clients are
  • Their desires and needs
  • Your strengths
  • Your weaknesses
  • Your competition's strengths
  • Your competition's weaknesses
  • Your USP (Unique Selling Proposition)
  • And know how you want your business to be perceived

All of this should be kept in mind when writing content for any marketing activity. If you're not sure of any of the points above, This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we can work on developing your business, otherwise every pound you spend on promoting your business will be a gamble.

 
 

RT @SDesport: Sad to see the stick Dan Parks is getting. Different story when u were celebrating the games he won for us with his boot!

genemunro genemunro

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