Small tobacco is just as good as big tobacco at getting around inconvenient advertising laws http://t.co/yKkOy5R1Yt
Way back in old times, when the internet was just young (the late 1990's) business websites resembled an electronic version of a brochure; just a little uglier. Times have changed and so have the expectations of consumers on the internet.
A rarely updated, poorly presented website makes a business look unprofessional. Conversely, a business with a slick, professional and easy-to-use website with current, relevant information makes business stand out from the myriad of pages on the web. Not only that; search engines (especially Google) love regularly updated websites. Along with links to a website, this is one of the major factors in good search engine results; more details about this can be found on the search engine optimisation (SEO) page.
Unfortunately no business is exempt from having a professional website either. Every business from nightclubs, real estate agents, cafes and wholesalers, to tradesmen and beauticians need a presence on the web. You may be based in Glasgow, your clients may be in Glasgow and Edinburgh but it is likely the will use a search engine to:
1. Research the product or service they need